Inspecting the Annual Report, Part 2


This course will be an overview of: Looking beyond the financial statements reported in SEC filings to analysis provided by horizontal, vertical, and ratio analysis Comparing company performance to appropriate competitors in similar classifications Using benchmarks to evaluate trends indicated in financial results and compare to management's discussion of this information in the MD&A Calculating key liquidity, leverage, profitability, and efficiency ratios and conducting cash flow analysis A case study of fundamental and technical analysis using Starbucks FY2018 annual report as an example