After completing this course, the learner should be able to:
- Define social media, including its birth and evolution.
- Describe the duties of a social media manager, and tools they use to promulgate their brand.
- Describe how firms can use social technology and media tools to recruit talent, retain current employees, and improve operations.
- Describe how firms can use social technology and media tools to maintain relationships with other firms and clients to improve profits.
Instructor bioAmy Berner is Brand Manager for Becker’s CPE (CPD) product line. Her responsibilities include planning, development and execution of integrated marketing plans. With experience ranging from boutique agencies to global brands such as PepsiCo and BP, Amy is skilled at marketing brands to create competitive advantages in brand awareness, employee engagement, corporate reputation and business development. She is a graduate of Marquette University’s school of business, with a master’s in sports marketing from The Ohio State University.
Becker Professional Education Sponsor I.D. Numbers NASBA: 107294, New York: 002087, New Jersey: 20CE00226700, Texas: 009580, Ohio: CPE.186, Illinois 158.002405, Pennsylvania: PX177823