Leveraging Social Media for Firm Success

$29.00

This course will be an overview of: How social media began, and its evolution to thepresent day The duties of a social media manager and how they cultivate a brand Social media practices used to recruit and retain prospective employees and target customers to improve operations Social media practices used to maintain relationships with other firms and clients, and improve profits

Field of Study:
Communications & Marketing
Instructor(s):
Amy Berner
Credit(s):
1.00
Course Format:
On Demand
Prerequisites:

None

Course ID:
8836/9815
Delivery Method:
Audio
Knowledge Level:
Basic
Advanced Preparation:

None

Publication Date:
09/08/2019
Planned Expiration:
09/29/2020
Provider:
Becker Professional Education
Learning Objectives:

After completing this course, the learner should be able to:

  • Define social media, including its birth and evolution.
  • Describe the duties of a social media manager, and tools they use to promulgate their brand.
  • Describe how firms can use social technology and media tools to recruit talent, retain current employees, and improve operations.
  • Describe how firms can use social technology and media tools to maintain relationships with other firms and clients to improve profits.