Leveraging Social Media for Firm Success

$29.00

This course will be an overview of: How social media began, and its evolution to thepresent day The duties of a social media manager and how they cultivate a brand Social media practices used to recruit and retain prospective employees and target customers to improve operations Social media practices used to maintain relationships with other firms and clients, and improve profits

Field of Study:
Communications & Marketing
Instructor(s):
Amy Berner
Credit(s):
1.00
Course Format:
On Demand
Prerequisites:

None

Course ID:
8836/9815
Delivery Method:
Audio
Knowledge Level:
Basic
Advanced Preparation:

None

Publication Date:
08/18/2020
Planned Expiration:
09/29/2021
Provider:
Becker Professional Education
Learning Objectives:

After completing this course, the learner should be able to:

  • Define social media, including its birth and evolution.
  • Describe the duties of a social media manager, and tools they use to promulgate their brand.
  • Describe how firms can use social technology and media tools to recruit talent, retain current employees, and improve operations.
  • Describe how firms can use social technology and media tools to maintain relationships with other firms and clients to improve profits.
Industry:
Technology
Topic:
Soft Skills
Lifecycle:
Foundation

Course Instructors

Amy Berner

Amy Berner is Brand Manager for Becker’s CPE (CPD) product line. Her responsibilities include planning, development and execution of integrated marketing plans. With experience ranging from boutique agencies to global brands such as PepsiCo and BP, Amy is skilled at marketing brands to create competitive advantages in brand awareness, employee engagement, corporate reputation and business development. She is a graduate of Marquette University’s school of business, with a master’s in sports marketing from The Ohio State University.

Leveraging Social Media for Firm Success

$29.00

This course will be an overview of: How social media began, and its evolution to thepresent day The duties of a social media manager and how they cultivate a brand Social media practices used to recruit and retain prospective employees and target customers to improve operations Social media practices used to maintain relationships with other firms and clients, and improve profits

National Registry of CPE Sponsors

A Becker Professional Education is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org

Becker Professional Education Sponsor I.D. Numbers NASBA: 107294, New York: 002087, New Jersey: 20CE00226700, Texas: 009580, Ohio: CPE.186, Illinois 158.002405, Pennsylvania: PX177823