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Consulting Skills: How to Develop a Product Strategy

Learning objectives

After completing this course, the learner should be able to:

  • Recognize the role of the consultant (internally vs. externally).
  • Define the key characteristics of the product/service.
  • Name the steps to develop a strategy for a product.
  • Name the steps to develop a strategy for a service.
  • Identify ways to measure success, troubleshoot pitfalls, and how to 'pivot' a strategy.
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Behmara Kessler

Instructor bio

Bethmara Kessler is a highly sought-after speaker and instructor who engages and inspires global audiences to think differently about their work. She is the former Head of Integrated Global Services for the Campbell Soup Company. Bethmara’s career spans over 30 years in positions that include Chief Compliance Officer, Chief Audit Executive and Enterprise Risk Management Head. Her extensive experience also includes leadership roles in audit, risk management, information technology and corporate investigations in companies including EY, Avon Products, Nabisco, EMI Group, L Brands, The Fraud and Risk Advisory Group and Warner Music Group. Kessler also served as the Chair of the Board of Regents for the Association of Certified Fraud Examiners.
Given her extensive business experience, Bethmara has deep knowledge and passion in a number of areas that fuel her speaking engagements. As an anti-fraud expert, she teaches audiences about the realities and risks of fraud, introducing them to creative ways to prevent, detect, investigate and respond to it. Her journey from a staff auditor through audit and compliance leader to a disruptive, transformational C-suite executive gives her a unique vantage point to teach differentiated perspectives on the topics of audit, compliance, ethics and data analytics. As a leader highly invested in helping others learn and succeed, a number of Bethmara’s most highly requested topics include leadership, career navigation, mentoring, diversity, inclusion and belonging.
Bethmara is a CFE and received a Bachelor of Business Administration in accounting from Baruch College. The Financial Times, in partnership with OUTstanding, an LGBT network for business leaders and allies, named Bethmara to the Top 100 Leading LGBT Executives for three years. Bethmara was also recognized as one of New Jersey’s Best 50 Women in Business by NJBIZ, New Jersey’s leading business journal, and one of Pennsylvania Diversity Council’s Most Powerful & Influential Women of Pennsylvania.

Jim Eicher

Instructor bio

James Eicher is the creator of Cognitive Management, which applies research from the cognitive sciences to organization and leadership behavior. Mr. Eicher has held leadership positions at KPMG, Booz Allen Hamilton, Symantec and IBM, and has been interviewed by the Wall Street Journal and Selling magazine. When an undergraduate student at the University of California, Santa Cruz (UCSC) he worked with John Grinder on what later become known as Neuro-Linguistic Programming, or NLP. While attending UCSC he was both John Grinder’s and the late Gregory Bateson’s teaching assistant. His most recent work, Ecology of Truth, is inspired by Bateson’s work on what he termed the ecology of mind.
Mr. Eicher is the author of the management communication text Making the Message Clear and co-author, with the late John Jones and William Bearley, of the management assessments the Matrix Manager Inventory: Leading in a Collaborative Environment; the Neurolinguistic Communication Profile; Rapport: Matching and Mirroring Communication and Post-Heroic Leadership: Managing the Virtual Organization. Jim has also authored or co-authored many articles, assessments and book chapters including Cognitive Arbitrage: The Outsourcing of Intelligence; the Leader-Manager Profile; The Change Bully: When Demagoguery Masquerades as Organization Transformation; Making Strategy Happen; Organizational drift: Why organizations drift off keel and what human resource professionals can do about it; The Execution Gap: 7 Questions You Must Ask; the Strategic Action Profile; and Cognitive Management: Managing your Organization’s Mind.

National Registry of CPE Sponsors

A Becker Professional Education is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Becker Professional Education Sponsor I.D. Numbers NASBA: 107294, New York: 002087, New Jersey: 20CE00226700, Texas: 009580, Ohio: CPE.186, Illinois 158.002405, Pennsylvania: PX177823

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