Staying connected with your clients on social media

Learning objectives

After completing this course, the learner should be able to:

  • Have an awareness of the value of social media
  • Understand the basics of each social media platform discussed
  • Craft a social media strategy for your firm
  • Build a social media posting schedule for your firm
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Evelyn Grammar

Instructor bio

Evelyn Grammar is a human resources professional with more than 30 years of instructional design and training experience. She develops and delivers targeted learning programs for many industries. Evelyn holds an MS in Organizational Dynamics from the University of Pennsylvania. She now lives in Hamilton, NJ with her husband, Spud. Evelyn has worked closely with the American Institute of CPAs (AICPA), General Electric (GE), American International Group (AIG), Lockheed Martin and MUFG Americas (part of Mitsubishi UFJ Financial Group), just to name a few.

Instructor Patrice Johnson

Instructor bio

Patrice Johnson is a Manager of accounting curriculum for Becker Professional Education. In her current role, she oversees the development of new courses and ensures that courses on the catalog are updated for current changes in accounting guidance and tax laws. Patrice serves as an instructor for Becker’s tax continuing education courses and writes content for Becker’s CPA exam and ACCA exam review courses. Patrice received her Bachelor’s degree and Master of Accountancy (with a specialization in Taxation) from The University of Georgia and holds a CPA license in the state of Georgia. After graduating from UGA, Patrice started her career in public accounting at PricewaterhouseCoopers in Atlanta and was there for six years. Patrice’s clients were primarily publicly traded manufacturers. Patrice focused on federal and state consolidated tax returns, accounting for income taxes, research and development tax credit projects, and federal tax research and technical memo preparation.Patrice left PwC as a tax manager to work directly for the tax director of Harland Clarke. With Harland Clarke, she continued her focus on tax provisions and federal and state income tax compliance. After her time in industry, Patrice was invited to enter into academia. She spent two years teaching tax courses at the undergraduate and graduate level at The University of Georgia in Athens, Georgia, and four years teaching accounting and taxation courses at Wesleyan College in Macon, Georgia. Patrice has taught a variety of courses including. In 2013, Patrice received the Vulcan Materials Company Teaching Excellence Award at Wesleyan College. Patrice is a member of the Georgia Society of CPAs and a lifetime member of the UGA Alumni Association.

National Registry of CPE Sponsors

A Becker Professional Education is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Becker Professional Education Sponsor I.D. Numbers NASBA: 107294, New York: 002087, New Jersey: 20CE00226700, Texas: 009580, Ohio: CPE.186, Illinois 158.002405, Pennsylvania: PX177823

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